TikTok is introducing a fresh option that enables them to reduce the amount of AI-made videos appearing in their feeds. This initiative comes as the service revealed that it presently contains more than 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a widespread launch. This shift aligns with a increase in AI content, driven by recent AI video creators.
AI Proliferation Online
Recent reports that almost one in 10 of the quickest rising channels on a competing service only show AI-generated videos. A significant portion of this material is deemed “AI slop”, a label for inferior, bulk-generated content that is typically absurd or dreamlike.
Our research shows that many people enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the ability to see more or less of that, according to their own preferences,” stated a spokesperson.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its network labeled as made with AI. In total, more than 100 mn pieces of content are added to the app every day, making AI-generated material a minor percentage of its overall inventory.
User Control Features
Viewers will be capable of reduce or increase the volume of artificial media they watch by opening the “manage topic” feature in the app and selecting the AI content topic. Other topics that are already be adjusted under the filter cover politics, fashion, beauty, and movement.
AI Disclosure Rules
The platform’s policies oblige users to label convincing AI-made content, and it bans malicious AI impersonations of well-known individuals or emergencies. Any believable AI-generated clip that is not labeled can be taken down under its community policies.
Furthermore, the service will henceforth attach an artificially created watermark to content created with its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This step is aimed to stop users from attempting to evade the labeling process.
Educational Initiatives
The platform is furthermore establishing a $2m AI literacy fund for professionals and organizations to produce learning resources about using AI responsibly. This project will assist educational bodies specializing in educating coding and technology.
Content Safety Approach
TikTok has supported its content review process, following discussion over plans to make redundant hundreds of safety staff in the UK. TikTok is expected to eliminate a significant number of roles in its trust and safety division in its British office, with worker representatives and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but AI can safeguard staff by removing the most graphic content ahead of it is viewed by staff. The platform reported a significant reduction in disturbing and violent content reviewed by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to combine humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to reduce exposure to unsafe media as rapidly, which is why a significant AI assistance is making a difference operate efficiently.”
